New Tools for Outreach on CA Earned Income Tax Credit, Young Child Tax Credit

First 5 Association of California invites partners to use our new resource page to help get the word out to parents, caregivers, providers and partners about the California Earned Income Tax Credit and Young Child Tax Credit.

The California Earned Income Tax Credit (CalEITC) and Young Child Tax Credit (YCTC) are proven, effective tools to help move working families out of poverty and up the economic ladder. Together with the federal EITC, these credits can put thousands of dollars in the pockets of families.
For the first time, filers who use an Independent Taxpayer Identification Number (ITIN)—primarily undocumented workers—are eligible for these state credits, making outreach to these communities especially important. 

The resource page links to downloadable materials in English and Spanish that partners and providers can use to communicate with parents and caregivers. Resources include:

  • Social media calendar with pre-written posts and graphics that inform about Cal EITC and YCTC, address fears, and encourage action
  • Talking points for providers (such as home visitors, child care workers, and health professionals) to use when speaking with parents/caregivers
  • Newsletter copy for parent-facing and partner-facing newsletters
  • Radio readers to pitch to local radio stations for PSAs about the CalEITC and YCTC
  • Webpage copy and links you can use to duplicate the First 5 Association resource page on your own website
  • PowerPoint slides to help convince colleagues and partners to conduct outreach

Please join First 5 Association for a webinar on January 21 at 10 am where we will review this toolkit, and hear from three First 5 County Executive Directors on how they are spreading the word about the tax credits in their communities. Register here.

Additional resources will be added to the First 5 Association resource page in coming weeks, including postcards, door hangers, and templates for op-eds and letters to the editor. We encourage you to also use the resources created by our partners in outreach, the United Ways of California and the California Franchise Tax Board