CalEITC Outreach Resources

The California Earned Income Tax Credit (CalEITC) and Young Child Tax Credit (YCTC) are proven, effective tools to help move working families out of poverty and up the economic ladder. Together with the federal EITC, these credits can put thousands of dollars in the pockets of working families. For the first time in 2021, tax filers with an Individual Tax Identification Number (ITIN) are eligible for the CalEITC and YCTC credits, meaning outreach to immigrant communities is especially important this year. 

We hope you’ll use the tools at the links below to help with CalEITC and YCTC outreach. More resources, as well as tax preparation help, are available through the United Ways of California and California Franchise Tax Board websites.

A short set of bullets to assist trusted messengers who interact directly with parents/guardians, to explain CalEITC and encourage filing.

Short written overview of CalEITC, one for parent-facing newsletters and one for partner-facing newsletters. Cut and paste, or adapt, for your org’s newsletter. 


English     Spanish     Chinese

Print-ready files for a front-and-back, informational postcard for families. All 3 languages on one card. 

A set of slides to assist you in giving a short presentation to commissions, partners, and other community organizations to educate them about CalEITC/YCTC and encourage them to help with  promotion.  

A single PowerPoint slide you can use and/or adapt at the start or end of other presentations, to briefly share CalEITC/YCTC information with commissions, community partners, or families. 

Pre-written social media posts and customizable graphics addressing general information and potential barriers.

30-second and 60-second scripts you can send to local radio stations with a request that they record a short public service announcement. Includes instructions for how to contact stations.

Letter to the Editor Template

English     Spanish

A sample Letter to the Editor you can customize and submit to your local online or print publication.

Op-Ed Template

English     Spanish 

A sample Op-Ed you can customize and submit to your local online or print publication.

Webpage Copy

English     Spanish 

Text and links that you can use to duplicate this CalEITC resource page for your own website.