From First 5 Association: Census Messaging Toolkit

The kit is in English and Spanish and includes social media (calendar and click-to-post), fact sheets, a message guide, posters, bookmarks, palm cards, radio readers, earned media materials, newsletter blurbs, and a style guide.
The Association’s campaign aims to inform and motivate Californians to count all children ages 0-5 in the 2020 Census. It includes resources for parents/caregivers, and those who come in frequent contact with them, such as healthcare providers and early educators. The three sequential phases of the campaign address the barriers that message research has shown may prevent Census participation among parents and caregivers of young kids: lack of understanding about the Census and whom to include; pain points around privacy, especially related to immigration status and housing situations; and unfamiliarity with how the Census helps families with small children.


0-5 Outreach Census Training
Join us for this 2-hour interactive training! You will gain tools and resources to train your census teams and trusted messengers on why the 2020 census matters to our communities. We will introduce strategies and concepts to help you better understand how to approach your census campaign through culturally responsive engagement. We will outline key messaging from our 0-5 Census Outreach Campaign, identify different ways to engage in conversation with families, and highlight how we can connect our work to long term engagement strategies. This training is built on the foundation of Diversity, Equity and Belonging, and will require active participation and learner’s mindset from all attendees.
Request a training for your local partners or your organization by filling out this form.


From California Complete Count – CA Census 2020 Office 

California’s 2020 Census Efforts – How you can help
This document provides a quick overview, and links to resources, for organizations that want to support the Census 2020 efforts in California.

Census 2020 FAQ in English and Spanish

Transitory Locations Fact Sheets
These fact sheets provide information on how person will be counted if they are living in transitory locations such as shelters, healthcare facilities, correctional facilities, colleges and universities, and more.

Census Social Media Toolkit
This toolkit features content for Facebook, Twitter and Instagram and includes texts and images.

Census Door Hangers
This informational door hanger is available in English and Spanish.

Census 2020 Video
This downloadable video shares public service information about the 2020 Census, especially focused on why taking the Census is important for communities.

From US Census Bureau

Census Coloring Books
Census coloring books are available in English and Spanish.

The 2020 Census at a Glance
This document provides a quick overview of the background, timeline, and data sources for the 2020 US Census.

60 Language Guides
These guides in 60 different languages will help respondents complete the 2020 Census.

PSA: Is My 2020 Census Data Safe?
The Census Bureau is bound by law to protect your 2020 Census responses and keep them strictly confidential. In fact, every employee takes an oath to protect your personal information for life. Watch this Public Service Announcement to learn more about how census data is private, protected by law, and stored securely.

PSA: How Do I Take the 2020 Census?
By April 1, 2020, every home will receive an invitation to participate in the 2020 Census. You will have three options for responding: online, by phone, or by mail. Watch this  Public Service Announcement to learn more about the different ways to respond to the 2020 Census.

Why We Ask
This document provides background on why certain questions are asked on the Census questionnaire.

US Census Bureau Community Outreach Toolkit
This is a quick start guide to help inform and tailor Census outreach effort

Statistics in Schools Resources
The Census Bureau’s Statistics in Schools (SIS) resources provide materials and curriculum that can be used during the 2019-2020 school year to make sure every child is counted in the 2020 Census. This count impacts the federal funds that communities receive for special education, classroom technology, teacher training, after-school programs, school lunch assistance, and more.

From NALEO Education Fund

Census Informational Postcard
This informational postcard, targeted to families and caretakers of young children age 0 – 8, is two-sided, with English-language information on one side and a second language on the other side. (Available in Spanish, Armenian, Korean, Vietnamese, Traditional Chinese, and Simplified Chinese.)

What Is The Census? Why Is It Important?
This PDF and short video explains the Census and its importance. (Spanish version)

“Leo’s Story” video explains why individuals should participate. (Spanish version )

U.S. Supreme Court Citizenship Question Case Toolkit
This toolkit contains social media posts, graphics, posters, and talking points to engage community members and stakeholders as oral arguments on the citizenship question case are heard by the U.S. Supreme Court.

Get-Out-The-Count Text Updates 
This portal allows visitors to sign up for Get-Out-The-Count text updates.

Guide for Elected Officials
This guide can be shared with elected officials who want to get involved in Census 2020

From The Leadership Conference Education Fund Census Counts Campaign

Get Out the Count Toolkit: This toolkit provides you with information, ideas, and strategies you can use to partner effectively encourage participation in the 2020 Census.

Resource Library: Your home for 2020 Census resources, including fact sheets, pledge cards, backgrounders, and toolkits.

Messaging: Use this guide to frame your 2020 Census messaging that can help craft messages about why the census is so important to your specific community, the laws that protect your constituents’ data, and the different ways people can participate in the census.

Graphics: Find here a selection of graphics you can use to accompany your social media posts. We’ll have more throughout the campaign both on the different ways the census builds our communities, and on how people can participate.

From Asian Americans Advancing Justice 

Fact sheets and outreach materials in 15 Asian languages.
This hub of materials features factsheets available in Chamorro, Chuukese, Marshallese, Native Hawaiian, Palauan, Samoan, Tongan, and Vakaviti covering topics that range from Census 101 to Non-Response Follow Up.

LGBTQ Lobby Kit
This one-pager provides information on what’s at stake for the LGBTQ community with the 2020 Census.

From The National LGBTQ Task Force

LGBTQ Coalition Toolkit
This toolkit features fact sheets, organizing and training materials, social media graphics and videos.

From The Arc (Intellectual and Developmental Disabilities)

The Arc Census Toolkit
Fact sheets and videos in English and Spanish, organizational guides, and more.


CA Complete Counts: Language and Communication Access Plan
The plan outlines information and requirements for the state’s contracted partners to ensure access to the Census for limited English proficiency individuals and people with disabilities. Appendix B includes a list of required language translations by county. 

NALEO: The Invisible Ones: How Latino Children Are Left Out of Our Nation’s Census Count
This report discusses issues associated with the undercount of young Hispanic children, and provides recommendations to improve the accuracy of the count in the 2020 Census.

Count All Kids Messaging Webinar and Slides
This webinar covers how organizations can monitor the progress of the count in real time, to guide resource and outreach targeting, messaging and strategy modifications, and additional investments, as needed.

The 2020 Census: Why We Need Specific Strategies to Count Young Children
This one-pager shares why young children are often not counted and tools to help ensure all kids are counted.

Counting for Dollars: Fifty-five Large Federal Census-guided Spending Programs
This report shows extent to which the federal government will rely on data from the 2020 Census to guide the distribution of federal funding to states, localities, and households across the nation.

Counting for Dollars Census-Guided Federal Spending: A Comprehensive Accounting
This slide deck shares key federal programs that rely on census data to allocate funding.


California Hard-To-Count Interactive Map
This interactive map from CA Census 2020 allows users to view and explore Hard-To-Count Census tracts from a statewide perspective, all the way down to a block-by-block level. In addition to the map, we encourage users to explore the data table and filter features accessible via the small tab at the bottom of the mapping screen. (Click to download “how to” user guide)

Hard-to-Count Fact Sheets
Created with information from the CA Census 2020 interactive map, these fact sheets show detailed hard-to-count information specific for all the Senate, Assembly and Congressional Districts, as well as county and cities with populations greater than 50,000.

PPIC 2020 Census Map
Created by the Public Policy Institute of California (PPIC), this map includes interactive filters that highlight Hard-to-Count data for specific populations, such as undecounted racial/ethnic groups, young children,  and non-citizens.